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AD: Fans, Friends & Followers

Thursday, June 02, 2005

Video blogging on set

I may be slow on the uptake here, but did you know that Bryan Singer, director of "Superman Returns" (out in 2006), has been producing a video blog from the set in Australia?

The videos are short but really sweet.

Three quick thoughts:

- It's an unusual choice to give fans a behind-the-scenes look at a movie they haven't seen yet. In some ways, it feels like telling the audience how a trick is done before they watch the magic show. But I suspect this video blog will do more good than harm, building anticipation among hard-core Superman and comix fans for the ressurection of the movie franchise.

- Some of the segments are wonderfully interactive. In installment #12, you can watch the FX guys building a motion base in a warehouse, and then vote on what you think it'll be used for (Smallville bus? Lex Luthor's yacht? Zod's command cruiser?)

- I sure won't be surprised if much of this footage winds up on the eventual DVD as an extra.

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